An overview of general business and management concepts and techniques that builds theoretical and analytical fluency. Students will learn how to apply these concepts to developing a business plan or creating a new venture. The course includes units on marketing strategy, basic accounting concepts and financial statement analysis. In addition, students will study common issues in business leadership and management.
This course provides a foundation of business knowledge for students who have not had formal training or professional experience in business, or who would like to build fluency with core business concepts and vocabulary.
Course Overview
- Strengthen understanding of general business concepts, methods and frameworks (five forces, value chain)
- Identify common leadership and managerial challenges throughout organizational life cycle (pre-launch to maturity)
- Develop analytical skills for sound decision-making and managerial action
- Explore marketing strategy formulation and marketing mix determination
- Understand basic accounting concepts, along with financial statement analysis and its role in establishing a business plan
- Explore entrepreneurship and the underlying new venture process